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At Game Focus Consulting we leverage unparalleled publisher expertise in the esports and gaming industry across Australia & New Zealand

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GAME FOCUS CONSULTING

Transforming Visions into Victories

Founded by a seasoned professional with extensive hands-on experience working at major game publishers and esports in the region, we bring knowledge of the market that no one else can provide. Welcome to Game Focus Consulting, where unparalleled expertise meets a deep passion for the esports and gaming industry in Australia and New Zealand.

We have led major activations from contract to completion, working with triple A publishers and navigating the complexities of the gaming world. This real-world experience, combined with a vast network of industry contacts, enables us to provide comprehensive consulting services that address the specific needs and challenges of our clients.

At Game Focus Consulting we offer a full spectrum of services including project management, strategic planning, event execution and market analysis along with educational outreach. Whether you're looking to launch a new game, expand your esports presence, or enhance your existing operations, we have the expertise and connections to ensure your success.

Our experience is across all of Asia Pacific and we have detailed learnings within Australia and New Zealand. We leverage our deep understanding of these markets to deliver tailored solutions that drive results. We are committed to empowering our clients with the insights, strategies and support they need to thrive in the competitive world of gaming and esports.

Brands We Have Partnered With

  • westpac
  • mcdonalds
  • amazon
  • coco cola

Our Services

Your complete esports and Gaming Solution

STRATEGY DEVELOPMENT

We offer tailored strategy development services, ensuring your organization stays ahead of the competition with innovative approaches and actionable insights.

TEAM SUPPORT

Our experts provide comprehensive support to esport teams. From marketing plans and promotion to enhancing their performance through strategic coaching, mental conditioning and team building exercises.

EDUCATIONAL OUTREACH

We provide speaking engagements and presentations for Secondary and University students leveraging over over a decade of real-world experience working for AAA publishers, enriching students understanding of the industry.

ESPORT PRODUCTION & STAGING

Our production team excels in staging high quality esports events, from small scale tournaments to large scale international competitions, ensuring a seamless experience.

TOURNAMENT PREP TRAINING

Prepare your team for success with our specialised tournament preparation training, focusing on game tactics, mental resilience and peak performance strategies.

TECHNICAL CONSULTING

We provide consultation on the technical requirements necessary for top-tier esports events, including hardware, software and networking solutions to ensure flawless execution.

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FROM GAME FOCUS CONSULTING

We Have Worked With World Leaders In Gaming And Esports

We have the expert knowledge required for you to succeed!

  • xbox
  • activision
  • microsoft
  • esl
  • blizzard
  • activision
Game Focus esports team

Major Tournaments

We have been pivotal in organising and executing some of the most renowned gaming and esports tournaments in the region. From strategic planning to live production, our expertise ensures every activation is a memorable success. Notable projects include all major Overwatch and Hearthstone events in Australia and New Zealand.

In addition, we have worked extensively on Tony Hawk Pro Skater and Call of Duty activations where our principal consultant led the programs from contract to completion.

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Schools and Education

Passionate about nurturing future talent, we actively engage with high schools and universities through dynamic presentations and workshops. We aim to inspire students by sharing industry insights and providing hands-on experience in esports management and production.

Our educational initiatives have positively impacted institutions like the Queensland University of Technology and Forest Lake High School, helping to bridge the gap between academic learning and professional esports careers.

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Game Focus Consulting Principal and Founder - PJ Russell

AWARDED ESPORTS PRO OCEANIA 'PILLAR OF THE INDUSTRY'

PJ Russell Game Esports Consultant


What People Are Saying

Game Focus Testimonial

At Activision Blizzard PJ's work directly resulted in the successful launch of impactful programs for the region that would not have occurred otherwise. As the business development lead in ANZ, PJ drove meaningful partnerships and value for the market and also keenly understood and supported the needs of the overall global business.

Angel Loza

Strategic Partnerships, Sales Operations, Business Development, Ex Activision Blizzard
Game Focus Testimonial

PJ consistently demonstrated strong leadership skills and deep understanding of the intricacies of competitive gaming globally. PJ significantly grew the Overwatch esports ecosystem in the region. PJ's professionalism, strategic mindset, and commitment to excellence makes him an invaluable asset to any esports organization or initiative.

Matt Morello

Talent, Producer, Product Creator, Marketer. Twice Esports Caster of the Year Nominee
Game Focus Testimonial

Nothing short of a visionary maestro in the fast-paced world of competitive gaming, I was witnessing to his exceptional leadership and strategic prowess. PJ is excellent at identifying core opportunities in his market and bringing them to life. I would count on him to build out the next big global esports program. Professionalism and commitment.

John Teymoorian

Global Strategy, Business Development, Product Management, Leadership, PlayStation
Game Focus Testimonial

PJ's successful partnership management delivering strong player experiences and his contributions to global product development were invaluable...For teams or organizations in need of an experienced playmaker who will not only improve your workplace culture but also help achieve your business goals, PJ Russell should be at the top of your list.

Brad Ross

Competitive gaming through compelling products and operations excellence, Ex Activision Blizzard, NBA
Game Focus Testimonial

During his 14 years with Activision Blizzard PJ played a pivotal role in shaping the esports landscape in Australia. His extensive knowledge and passion for esports have made him a revered fiqure in the gaming world.He also provided invaluable career and pathway advice to our students. PJ highlighted the numerous benefits of having esports programmes in schools, enhancing teamwork and strategic thinking while opening doors to various career paths in the gaming industry.

Forest Lake High School

Brisbane, Australia
Game Focus Testimonial

Pathways to Jobs and 14 years of Esports Knowledge! PJ inspired every 'Esports Program of Excellence' student. Great to hear about the history of Activision Blizzard from an Esports, Gaming and Business role model. We humbly thank you for your time spent with the next generation of business leaders. Esports is in great hands.

MJ Raatz

Commonwealth Bank Australian Schools Plus Teaching Fellow 2023, Esports Education Innovator and Teacher

Let's Connect

Reach out for an obligation free Coffee and Chat, Meetup or Call

© Game Focus Consulting 2024